Cookie Policy

I. Introduction

This Cookie Policy explains what cookies are, how they are used on the [ ITwithB ] website (hereinafter referred to as the "Website"), what types of cookies we use, how to manage them and what rights users have in this regard.

By using the Website, you consent to the use of cookies in accordance with this Policy, unless you adjust your browser settings or use our cookie management tools.

II. What are cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you use the Site. They allow the Site to remember your preferences, improve how the Site works, and provide personalized content.

III. Purposes of using cookies

The website uses cookies for the following purposes:

1. Functionality: ensuring the correct operation of the Website, e.g. enabling logging in, remembering user preferences.
2. Analytics: collecting data on website traffic for the purpose of analysis and improving the quality of services.
3. Personalization: adapting content and offers to user preferences.
4. Marketing: displaying advertisements tailored to the user's interests.

IV. Types of Cookies Used on the Site

1. Strictly Necessary Cookies:
   • They are essential to the functioning of the Website.
   • They allow you to use basic functions such as logging in and navigating.
   • Example: a cookie that identifies a user's session.
2. Functional cookies:
   • They enable us to remember your settings and preferences.
   • Example: selecting language, saving shopping cart.
3. Analytical cookies:
   • They collect information about how you use the Site, such as number of visits, time spent on the page, most frequently visited sections.
   • Tools: Google Analytics, Matomo.
   • Example: cookie to track bounce rate.
4. Marketing cookies:
   • They are used to display advertisements tailored to the user's interests.
   • They may be used by us or our advertising partners.
   • Example: Google Ads or Facebook Pixel remarketing cookies.
5. Third party cookies:
   • They come from external services such as social networking sites (e.g. Facebook, LinkedIn) or video platforms (e.g. YouTube, Vimeo).
   • Example: “Share” buttons on social media.

V. List of tools and partners using cookies

The Website may use cookies from the following tools and partners:

1. Google Analytics: tracking website traffic and user behavior.
2. Google Ads: advertising personalization and remarketing.
3. Facebook Pixel: ad conversion tracking and remarketing.
4. Hotjar: analysis of user behavior on the site, such as clicks and scrolling.
5. YouTube/Vimeo: embedding video content.
6. Zendesk/LiveChat: live chat support.

VI. Sharing of personal data

Personal data may be made available to the following categories of recipients:

1. Cookie Management Tools on the Site
   When you first visit the Site, a cookie banner is displayed that allows you to:/br>
   • Accept all cookies.
   • Customize your settings by selecting cookie categories.
   • Refusal of the use of cookies that are not required for the functioning of the Website.
2. Browser settings
   You can manage cookies using your web browser settings:
   
   • Google Chrome: Link to instructions
   • Mozilla Firefox: Link to instructions
   • Microsoft Edge: Link to instructions
   • Safari: Link to instructions
   Browser settings allow you to block cookies, delete files already saved or inform about their installation.
3. Withdrawal of consent
   If you have previously accepted cookies, you may withdraw your consent at any time using the tools available on the Site or by changing your browser settings.

VII. Cookie storage period

The storage time of cookies depends on their type:

• Session cookies: stored until you close your browser.
• Persistent cookies: stored until they expire or are deleted by the user.

Detailed information about cookie retention periods is available in the cookie management tool on the Site.

VIII. Consequences of disabling cookies

Disabling or limiting cookies may affect the functionality of the Website, for example:

• Difficulty using functions requiring login.
• Unable to save user preferences.
• Display of non-personalized ads.

IX. Changes to the Cookie Policy

The Administrator reserves the right to change this Cookie Policy in the event of the introduction of new functions, technological or regulatory changes. The current version of the Policy will always be available on the Website.

X. Contact

If you have any questions regarding the use of cookies, please contact us:

• Email address: [ contact@itwithb.com ]
• Phone: [ +48 571 371 257 ]